WooCommerce: What Is It and What Are Its Advantages?

e-commerce on keyboardWooCommerce is a free open-source plugin that can transform any WordPress site into an e-commerce store where you can sell physical goods such as clothes and digital devices. Digital marketers, such as Viral Solutions, use it to streamline the following tasks for you:

  • Shipping management
  • Online payment methods
  • Online receipt generation

However, its out-of-the-box features may not be enough to power your online shop, so you’ll likely have to purchase several add-ons. Additionally, not all WooCommerce themes are equal. Some are better than others. For this reason, familiarize yourself with the plugin and how you can benefit from it.

Brief History of WooCommerce

WooCommerce, a plugin created by WooThemes, made its official debut back in September 2011. Automattic, the same company behind WordPress.com, purchased it in May 2015. As such, it became a part of the Automattic list of products. And since it’s an open source software, other independent developers were also able to contribute to its code base as well as create stock website templates and plugin extensions. Some even offer customized WooCommerce themes.

Advantages of WooCommerce

Content management systems (CMS) make web publishing easier without having to write a single code yourself. This is why many people use it.

WordPress is probably the most popular CMS platform as of today. Fortunately, WooCommerce was created specifically for this platform, making it easier to transform your WordPress site into a fully functional e-commerce store.

There are also a lot of WooCommerce themes available on the CMS, so don’t have to worry about limited choices. And with over 300 extensions, it helps make your e-commerce site more robust. Furthermore, the plugin has regular updates for new functions and features as well as for security.

Final Thoughts

WordPress offers a lot of themes and extensions created either by WooThemes itself or independent theme developers. This ensures that you have a wide range of options to choose from.

The variety might lead to a catch-22 situation, though, wherein you cannot decide on the most suitable theme and extensions to use. For this reason, consider working with WooCommerce experts to help you identify the best solutions.