A mistake many people often commit is assuming that “content” is equal to words. This 2017, however, you have to understand and take to heart that content is a huge multimedia effort. This includes blog posts, regular site content, as well as images, social posts, podcasts, webinars, videos, infographics, live streams, guides, eBooks, checklists, and case studies.
Why Multimedia Optimization?
A diverse content portfolio would simplify your content marketing and outreach for landing the most coveted SEO backlinks. Optimizing your multimedia content also offers the following benefits:
- Increasing User Engagement – People are different. You might prefer watching short videos on YouTube while commuting to work, while others prefer to read an eBook. Embracing a multi-pronged approach to creating content could help you reach a wider audience in varying formats that would most likely catch their attention and increase engagement. As you know, traffic or query data and engagement are among the most influential and crucial ranking factors, with social signal following close behind.
- Repurposing Content – A huge advantage of investing in different content formats is that you could repurpose them easily to suit your needs, says an SEO specialist in New York. For instance, a 1,500-word blog post could be simplified as an infographic or a 30-minute webinar or podcast with a more in-depth perspective on the topic can become a two-minute viral video. You won’t have to start with brainstorming, outlining, and research, which saves you plenty of time and resources.
Some Vital Things to Remember
Keep all the best SEO practices in mind when you create and promote your multimedia content, from optimizing every field to drive traffic to your website to improving your SERPs visibility. Remember that YouTube is a search engine that’s only second to Google when it comes to search volume. Always make time for analytics. Measuring and reporting mechanisms would enable you to adjust and tweak your SEO campaign, so you could better realize your branding, traffic, and conversion goals.
As the Internet becomes more congested and competitive, you have to do every little thing you could do to set your brand above everyone else.