The human face is a powerful and influential tool to use for website owners; it conveys several emotions with a smile, with the eyes, and even with a slight movement of the eyebrows. There’s something about looking at a person’s face that is relatable, familiar, and trustworthy regardless if they’re a stranger or not. As a website owner, you can use this concept to improve engagement and establish trust with your audience.
Red Rider Creative and other website design experts in Salt Lake City list the following reasons you should integrate human faces on your site:
One of the most powerful effects of human faces on a site visitor is it grabs their attention immediately. A person who browses a website orients themselves by looking for something or a familiar face. This adds a different dynamic to a site and makes a visitor feel like they are in a social gathering instead of a coded reality.
Guide the Sight
Using a face for your website does more than grabbing a visitor’s attention; they also guide one’s line of sight. This follows the theory that people are naturally curious and if they see someone looking at something, they would want to know what that person is looking at. Whenever you use faces for your design, use it with a purpose in mind. Test the effects of different images so that you don’t waste a good opportunity to direct you visitors to a particular page or part of the site.
Visual Representation of Emotions
Emotions are sort of a universal language, regardless of where a person is from. People know what it’s like to be happy, laugh, cry and any other emotion. An image of a person conveying a certain emotion will elicit the response you want. A picture of a person looking at your product happily says something about it and may attract a visitor to feel the same way.
The human face is a potent part of a website; integrating it gives your site a heart and personality that elicits a response from those who see it.