game changerFew things are as important to the world of SEO than keyword research. They are, after all, where it all begins. Users will look things up on the Internet and, depending on keywords, your site may or may not appear.

You can provide your site with the most intense SEO campaign, but without the successful use of keywords, you may still suffer from mediocre results. To get the results you want, you need to ensure that you target just the right keywords and do so in precisely the right order.

Yet with all the changes that have come in the SEO landscape over the past couple of years, some mistakenly think that they can neglect this fundamental.

Do keywords still matter today? Read on to find out.

Relevant Keywords Drive Traffic

Keywords and tags that relate to articles and blog posts are an essential in SEO. By finding the ones that best reflect articles and get the most traffic, you are sure to rank higher. There is, however, no need to post an overload of keywords as that will do more harm than good. The key is to stay true to the articles if you want search engines to notice you for all the right things.

Not All Keywords are Created Equal

C1 Partners attests that not all keywords hold equal value. Each one can generate a different amount of search engine traffic. So, if you are looking to build a sizeable audience for your website, you will need to target the most effective ones possible.

Beware: using bogus keywords and tags will only make you spammy and will not help you in your quest for higher page rankings at all.

It is critical to your success to do your keyword research sooner rather than later. Remember that it is easier to build your site on the right keywords rather than to change them afterwards, when you discover that the ones you chose do not yield the results you desire. That’s why it is essential to target profitable keywords. Keep these in mind and you will see a marked difference in your statistics.