Events, meetings and conferences have simply kept innovating and changing ever since its rise in 2008. This is a fast-changing industry, and the face of events and conferences have changed ever since. Gone are the formal, formulaic, and often stiff occasions. Upcoming events and conferences have kept raising the bar, setting a higher precedent for the next one.
Events organizers are constantly on their toes, keeping up with the trends of the industry. They need to keep innovating to ensure that events become memorable and relevant. Events need to be invigorating and inspiring for the attendees.
Looking at the major events and conferences of the past year, certain trends have come up and influenced the events scene.
With the innovations in the industry, it has remained true to the objective in providing an inspiring environment for people. The use of technology aims to enhance participant experience.
Gamification is utilized in certain activities to keep the interest of the attendees. There is an increase in audience engagement and involvement. Their responses can even steer discussions, and the conversations can continue even after the event.
Navigation tools, Bluetooth technology, and even augmented reality is employed during events and conferences to keep the interest going, as well as to stimulate the participants to react, take part, and even spark discussions. Mobile apps, together with analytical tools, make it even easier to gather big data and even easier to analyze the data collected.
Even social media plays an increasing role in upcoming events and conferences, Clocate remarks. Reach and communication are increased as more and more people become connected through social media. Discussions and conversations and exchange of ideas happen online even after the event.
With the emphasis on enhancing participant experiences through technology, another trend can be observed from this. It becomes easier for people to connect and interact, which thus encourages the feeling of community. More people feel connected and invested in events and conferences.
Hype and interest can be built-up online prior to the event. The build-up to the event makes it easier to create advocates for the brand. Planners thus cultivate this sense of community and event ownership, which channels through even after the event.
Social media plays a huge role in this trend as Facebook pages, Twitter, and even YouTube pages become essential to interact, share and exchange views and comments.
Customization and Innovation
To veer away from the traditional events, more events provide customization options regarding their different aspects.
There are occasions when one location utilizes two venues. One event books one location with various venues. Each venue is then styled and themed according to its application, as well as to maintain interest and variety.
Themes and styling have played a big role in how events are staged. Gone are the stale layout and design where one event and conference blends into the next one. More events are using the impact of audiovisual and lighting techniques, even staging, to remain current
Gone are the go-to board room style and auditorium style events and conference. There is now more fluidity in areas, locations, and event destinations that can host and hold upcoming events and conferences.
Events planners have to keep up with the fast-changing industry if they do not want to feel dated in an innovative environment.