Signarama shares that recent increase in screen printing franchise opportunities is proof of how popular the industry has become. However, for startups, competition against the more established brands can be intimidating. Fortunately, there are creative ways you can set up your screen printing startup for early success. Here are three secrets on how you can do so.
1. Exercise Customer Friendliness
One of the biggest challenges startups in all industries face is getting customers to trust their brands. With an effective marketing strategy, you should be able to attract a few clients during the first few days. How you treat these customers can make a huge difference in whether you get more business and more customers. Demonstrate friendliness, honesty, respect, and the willingness to help from day one.
2. Don’t Be Too Frugal
One of the best financial advice you can get in business is to look for ways to cut costs. However, don’t be too frugal to the point of affecting the quality of your product; otherwise, your existing customers will flee. As a result, you’ll have trouble attracting new ones. Invest in the best equipment and supplies if you can afford it. Keep up with the latest upgrades to boost productivity and sales.
3. Ensure You’re Making a Profit
You’re in business to make a profit. Don’t let anyone convince you that it’s normal to lose money when you are starting a business. While the cutthroat competition in the industry may tempt you to undercut other screen printers to get more business, you’re doing yourself no favor by making losses. You should charge enough to make a profit, and determine the minimum orders you’ll be accepting.
Thriving in the screen printing industry is not as difficult as some people would have you believe. By creating good customer relationships, investing in high-quality supplies, and pricing your products smartly, you can lay the foundation for success.