RankBrain is Google’s primary machine learning, artificial intelligence system. The multinational technology company refers to it as the third most essential signal that contributes to the outcome of a search query. Basically, it is in charge of investigating the bearing of a page on a 1-10 scale. Before you hire an SEO company in Denver to manage your Pay-Per-Click activities, identify the key tactics to surviving the ever-changing SEO landscape.
High Organic CTRs Provide the Highest Chance of SEO Success
Google utilizes a Quality Score algorithm to identify the significance and quality of your AdWords ads and keywords. The past performance of your AdWords, ad text relevance, landing page relevance and quality, significance of every keyword to the ad groups, and click through rates influence your ad rank and cost-per-click in the AdWords smart bidding.
To overcome the Quality Score algorithm, you just have to beat the probable click-through rate for a certain ad spot. However, there isn’t really one projected click-through rate as it differs on the location, device, time of day, and other aspects.
Optimize SEO Headlines and Descriptions to Reach Above Average CTR
Meta descriptions and SEO headlines or title tags can help boost your ranking, but titles that are keyword-optimized serve the same function as Dynamic Keyword Insertion for PPC ads. The best way to stand out from the crowd of generic listings is through emotion. Your title should be able to trigger an emotional response to get your target audience to click on your website, though this doesn’t mean you should disregard using keywords at all. The secret is to utilize keywords in your titles and descriptions AND to use emotional triggers.
Managing SEO can be difficult for the rules governing it frequently change; you just need to keep yourself updated to hold on to that high-ranking ad or site. Constantly updating yourself will be the primary key to coming out on top of the SEO race.