Content is king when it comes to adding value to your website to effectively turn casual visitors into actual customers. By providing high-quality content, you will also build your clientele’s loyalty and attract even more audience to your site. This article shares several types of content that you should create and put on your website to make it more appealing to the audience and also help increase your site’s SEO value.
Written content in the form of blog entries, news, press releases, onsite content, product descriptions, and more is the backbone of your website. Without written content, how can visitors easily and effectively know what your business is all about? Don’t forget to include a call-to-action or contact form at the end of each onsite content you have because some people may still have questions even after reading.
Images and Videos
Written content, especially long-form ones, can get quite boring to read. That’s why you also need images to break down the paragraphs and keep readers interested and engaged. The images should be optimized effectively to prevent them from slowing down your site’s loading speed. Moreover, you should also create video content to break the monotony of written ones. Contact a reputable web video production company to help you produce engaging videos people will watch and share.
Glossaries and FAQs
Two other important forms of content, although technically also written, are glossaries and FAQs. You can dedicate a webpage for FAQs to answer the most common concerns you encounter to minimize the need to answer them individually over and over again. Glossary is important for your audience to know more about your brand, products, and services.
Produce all these types of content so your website can be as user-friendly as possible. This way, anyone who’s interested in your products and services can know more about them and place their orders and inquiries without any trouble.