Bad links are nasty, but you can’t completely avoid them because they’re acquired through link building, a strategy used for SEO. This makes ridding your site of bad links a complicated process.
Thanks to Google’s Penguin update, you can see just how much bad links are linked to your site. These links damage your reputation and make you seem like an unreliable source. Before performing a backlink cleanup, LinkCleaners.com warns to be sure that bad links are to blame for your site’s downfall.
So, what’s there to do after the cleanup? Here are the next step:
After Google penalizes you and after cleaning up the bad backlinks your site has incurred, you will need to regain its trust. During this time, you will need to build natural links and create relevant content that appropriately fit your site.
There are different ways to link back to your site, be it by content or not, doing so responsibly and strategically will work to your site’s advantage. If links to your site are found in credible sites and amidst substantial information, then you are highly likely to gain more points—therefore, making you rank higher on Google.
Unfortunately, there is no safe way out of getting bad links. A way to avoid it, however, is by checking the health of your links regularly. By getting up to date information on how your links are doing, you are also able to make your link building strategy more effective.
Entrepreneur shares some tips on backlink cleanup that users may find helpful, especially after the Penguin Google update.
Dealing with bad links aren’t easy and regaining your image and reputation after handling the storm is even more so. Hiring an efficient SEO team that will regularly conduct a check on your site’s help is the best way to avoid the penalties.