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Newsroom policies: Why my social influence fell at ABC, and why it's on the rise at Reuters

From the blog entry:

I wish I had the chart to show it, but my Klout score used to be in the upper-60s prior to my eight-month career with the Disney-ABC Television Group (prior to May 2011). It fell sharply to the low-to-mid-50s during my time there, but has steadily increased over the past two weeks that I’ve been with Reuters.

I think the bureaucracy, mixed with stagnant progression on the perception of social media at Disney-ABC, led to a decline in influence by way of my personal brand on Twitter. That was definitely disappointing, as I had hoped it would be perceived as a benefit to the company and the station, not as a disturbance.

    • #social media
    • #abc
    • #disney
    • #reuters
    • #twitter
    • #klout
    • #technology
    • #social media
    • #disney
    • #abc television
    • #newsrooms
    • #journalism
  • 4 months ago
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The difference between Disney and Reuters: That sharp line on my Klout “Score Analysis” chart is for the time period between January 9, 2012 and January 10, 2012. My Klout score had dropped from the upper-60s to the low-50s during my 8-month career at Disney-ABC Television; over the past two weeks, it’s leaped by five full points.
Make of this what you will.
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The difference between Disney and Reuters: That sharp line on my Klout “Score Analysis” chart is for the time period between January 9, 2012 and January 10, 2012. My Klout score had dropped from the upper-60s to the low-50s during my 8-month career at Disney-ABC Television; over the past two weeks, it’s leaped by five full points.

Make of this what you will.

    • #klout
    • #disney
    • #reuters
    • #klout score
    • #analytics
    • #social media
    • #shameless self promotion
  • 4 months ago
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About

Avatar I'm a journalist best known for aggregating content on social media sites like Twitter and Tumblr. I work at Reuters in New York.
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ProducerMatthew.com: Nominated for a 2011 Online Journalism Award for breaking news excellence


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