Newsroom policies: Why my social influence fell at ABC, and why it's on the rise at Reuters
From the blog entry:
I wish I had the chart to show it, but my Klout score used to be in the upper-60s prior to my eight-month career with the Disney-ABC Television Group (prior to May 2011). It fell sharply to the low-to-mid-50s during my time there, but has steadily increased over the past two weeks that I’ve been with Reuters.
I think the bureaucracy, mixed with stagnant progression on the perception of social media at Disney-ABC, led to a decline in influence by way of my personal brand on Twitter. That was definitely disappointing, as I had hoped it would be perceived as a benefit to the company and the station, not as a disturbance.
The difference between Disney and Reuters: That sharp line on my Klout “Score Analysis” chart is for the time period between January 9, 2012 and January 10, 2012. My Klout score had dropped from the upper-60s to the low-50s during my 8-month career at Disney-ABC Television; over the past two weeks, it’s leaped by five full points.
Make of this what you will.
