Newsroom policies: Why my social influence fell at ABC, and why it's on the rise at Reuters

From the blog entry:

I wish I had the chart to show it, but my Klout score used to be in the upper-60s prior to my eight-month career with the Disney-ABC Television Group (prior to May 2011). It fell sharply to the low-to-mid-50s during my time there, but has steadily increased over the past two weeks that I’ve been with Reuters.

I think the bureaucracy, mixed with stagnant progression on the perception of social media at Disney-ABC, led to a decline in influence by way of my personal brand on Twitter. That was definitely disappointing, as I had hoped it would be perceived as a benefit to the company and the station, not as a disturbance.

There were several behind-closed-door discussions and back-and-forth emails about my Twitter methods, the sort of language I’d use in certain tweets, the frequency at which tweets went out and whether or not it was acceptable to mention or tweet competitors. In responding to the criticism, I made sure to let my managers know that I thought their viewpoints were valid, but I never suggested that I agreed with them.

Excerpt from a blog post I’m working on, which I hope to have done later today, on how my Twitter influence sharply fell at one job, then quickly rose at another. The above was describing my time at the ABC affiliate in San Francisco.

Look for the blog entry to land here later today.