How MAP Pricing Works

With stiff competition from other online retailers and brick and mortar stores, retailers do a balancing act with pricing a product. Finding the right map pricing policy can be tricky; it should be not only [...]

The Traffic Jam and Billboard Love Affair

Advertising in public places, transit, or commercial location are forms of outdoor advertising. These are used to massively broadcast branding campaigns. Billboards are the largest forms of outdoor advertising and are very hard to miss. [...]