Social Media: Dental Marketing for Millennial Patients

Social media information on a handSocial media for dentists serves as a suitable marketing tool to attract millennial patients, especially since they account for a significant part of the population. Dental clinics could now use the power of social media and digital technology to create websites like dominatedental.com that encourage patients to click on their services.

As the development of new technology dictates the pace of trends, the dental industry will need to adapt to these changes. By doing so, a dentist can achieve a stable patient base. In the US, for example, those born between 1982 and 2000 comprise 83.1 million people, according to a 2015 Census Bureau report. Millennials have outnumbered baby boomers and belong to a large group of consumer spenders.

Worldwide Trends

If you’re practising dentistry in the UK, you might be wondering how this relates to your profession. Millennials aren’t exclusive to the US, and by using the Census Bureau report as a reference, you can unlock a potentially huge market of patients.

Online marketing for social media is your answer. American Press Institute data showed that 51 percent of millennials are frequently online. While other traditional advertising channels may still work, your best chances of reaching patients in this market depend on digital campaigns.

Also, the costs of signing up for a social media campaign does not require you to spend a considerable sum. Competition has become tight amongst online advertisers wanting to provide the best rate that it has driven online ad pricing down.

Other Ways

If you’re currently exploring several options, some of the alternative marketing strategies include distributing a monthly newsletter. In this way, you can advertise your products and services while spreading the word about the benefits of dentistry at the same time.

Word of mouth is another old yet proven way to grow your patient base. You can maximise this approach by holding a social event that may include a free check-up or diagnosis to draw prospective patients.

Conclusion

There are several ways to improve your patient base; social media is only one of them. In the end, choose the one that fits your budget and long-term goals.