Social media is indeed a mighty platform that can get your brand unimaginable reach. Almost everyone uses Facebook, Twitter, Instagram, and other social media sites to interact with their friends, share their personal experiences, hear stories from real people, and most especially, create new and worthwhile relationships.
As such, to effectively promote your business in the world of social media, you have to act like them, be like them, and share their interests with them. You can’t do this by being a stringent, hardcore business alone. To thrive in an online platform full of real people, your business needs to have a human face.
Show your business’ human side
Staging only the professional side of your business in social media might sound so corporate that it can be too boring for your potential customers. According to Entrepreneur, glossy corporate speak in Facebook and Twitter can give your customers an idea that you are exposing just the polished side of your business.
There is no best way to promote your brand in such sites than to be real. Show the people behind your company. Post pictures on how you enjoy your lunch breaks in the office. Let other people know that your company consists of real people – people who they can talk to and share their interests with.
Interact with a human touch
Online social sites are more than just a venue where you can tell customers your new products and services. Learn how to interact with your audience. Respond to their queries, provide them tips, and post informative and relatable articles that can help them solve their problems.
There are firms offering social media mentoring services for businesses who want their online social sites to be as engaging and as helpful for their clients. The more help you provide, Zoo SEO says, the easier it will be for you to ask favors in return, such as asking them to buy your products, liking a post, or recommending your services to many of their friends.
Your presence in online social sites would demand the human side of your business. After all, more than being a business, your audience wants to feel how real you are, and how much they can trust you as a friend.