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Newsroom policies: Why my social influence fell at ABC, and why it's on the rise at Reuters

From the blog entry:

I wish I had the chart to show it, but my Klout score used to be in the upper-60s prior to my eight-month career with the Disney-ABC Television Group (prior to May 2011). It fell sharply to the low-to-mid-50s during my time there, but has steadily increased over the past two weeks that I’ve been with Reuters.

I think the bureaucracy, mixed with stagnant progression on the perception of social media at Disney-ABC, led to a decline in influence by way of my personal brand on Twitter. That was definitely disappointing, as I had hoped it would be perceived as a benefit to the company and the station, not as a disturbance.

    • #social media
    • #abc
    • #disney
    • #reuters
    • #twitter
    • #klout
    • #technology
    • #social media
    • #disney
    • #abc television
    • #newsrooms
    • #journalism
  • 4 weeks ago
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  3. curiousontheroad reblogged this from producermatthew and added:
    Matthew “producermatthew” Keys shares his different experiences building his own social media presence while working at...
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Avatar I'm a journalist best known for aggregating content on social media sites like Twitter and Tumblr. I work at Reuters in New York. Got a tip? Drop me a line.
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