Social media, websites, influencers — the way products are marketed has changed throughout the years. However, old school marketing is still effective, especially if you are a small business owner or you are just starting out.
Print Them Up
Get professionally made business cards. Yes, people can look for you online, but they will not always remember your name. A business card will have both your name and the products or services you offer. It is like a Google search with you as the only entry. While you are at the business card and brochure printing company, get some fliers.
An old school brochure can hold a lot of information about your business and its offerings — and it has photos. If you own a restaurant, a delivery service or anything involving food, have your menu printed and distribute the brochures or fliers to your customers.
Network with Nearby Businesses
Talk to some local non-competing business owners and offer to do some quid pro quo — they will refer business to you and you will do the same for them. Everyone gets a little more business and it promotes a spirit of camaraderie. Join a business group if you have one in your area. A bigger network can mean more people can send customers your way or refer you to potential clients.
Give Away Promotional Samples or Freebies
Freebies, when used properly, can provide a host of benefits for your business. Giving away your merchandise does not even have to be “free”. Contact a charity and offer to provide your products or services for free at one of their events. Your “beer”, “pasta” or “cake” at the event means more people will get exposed to your products and see you as a charitable person. It can likewise you eligible for specific tax deductions. Receiving free samples make people a bit obliged to buy your products even if at a later time.
You cannot always rely on the Internet for your advertising, especially if you are just starting out or you have a relatively small business. Old school tactics work by focusing on those around you before reaching out farther — and having a strong local presence is a good foundation of any business.