Whether it’s a ski shop, a relocation business, or a small diner, every business should take care of patrons during peak season, and plan strategies to keep peak power even off-season. Peak season is different for each industry, but there are tactics businesses can use to keep the hype alive throughout the year.
Study Patron Behavior
Patrons make businesses bloom. Acquiring loyal customers is not too difficult; with stellar customer service and reliable products, people are bound to keep on coming back. Assessing their behavior comes in handy when seasonal businesses want to keep their patrons coming, even during dry times.
Patron counters area strategic marketing tactic seasonal companies can benefit from. This inspires apt solutions and careful planning to keep the business active all year round. The churned data can also help brands remodel store layout and staffing schedules.
Stay Relevant All Year
Season-specific products and services like lawn care, snow removal, vacation destinations and tours can still stay relevant off-season with proper strategies and interaction with its immediate community. To compensate with lapses in popular periods, these companies can go online instead.
Seasonal companies can stay relevant online year-round, even during non-peak periods. If the same is true for your company, use the mellow time to maybe launch contests to win packages during peak season to generate anticipation. Gather reviews and testimonials so patrons won’t forget why they are loyal to the brand and so others will be interested and pulled in.
Generate Off-Season Promo
Off-season promos keep people coming in. Some tactics include beginning-of-the-year sale, two-for-one specials, multiple-purchase packs, and loyalty programs for locals. Free trials of new products projected to come out during next peak season are also likely to get the attention of prospective clients.
Whether it’s a ski resort or a landscaping business, staying relevant and remembered all year-round is doable. With a bit of tactics and smart planning, seasonal business can keep afloat even during the most testing time and the driest of periods.