During the 1980s, conversations with a computer were mere figments of the imagination. But judging the state of voice search today, it’s becoming more than just science fiction.
Voice search is the fastest type of search. A talk at Google Zurich reveals that 41% of adults and 55% of teens rely on vocal search every day, and their numbers continue to grow. The charm of voice chat is inevitable — it’s quick, hands-free and allows you to multi-task.
There’s no doubt that conversational search is the future. Because of its fame, Google will pick it up, and so should your SEO strategy.
Smarter Search is Coming
According to Viper Online Marketing, a local SEO expert, only a few people type the way they speak, especially with search enquiries. Other SEO specialists in Perth confirm that the written pattern holds true for voice search too.
Siri, Google Now and Cortana continue to gain more attention. Because of their growing popularity, developers strive to make the programs more refined. Search engines also follow the trend by interpreting natural phases.
Since Google will never miss anything, it’s trying to adopt speech quirks into its voice search programming.
Goodbye, Short Tail?
Conversational search is the face of the future. Where does SEO stand in the picture?
The first step is incorporating the voice search strategy on sites. This requires more quality and compelling content written in a conversational manner. Also, understanding that users who type and ask a question fall under different categories. Regular users typing their queries might be satisfied with just research, but the talker might prefer faster results.
Where Do You Go Now?
The growth of voice search drives more focus on conversational and long-tail keywords. Also, getting acquainted with schema markups helps. Strengthen your SEO strategy by optimising the site’s microdata to ensure your XML sitemaps are readable to visitors.
The idea of conversing with a machine might still bear a negative social stigma, but it’s the undeniable future of search. Ignoring this trend in SEO could be a foolish move. It’s time to go with the flow and say hello to a conversational future.