How Long Queues and Waiting Times are Killing Your Business

Long QueuesAmong the most commonly cited causes of customer dissatisfaction are long queues, waiting times, and delays. All three breed frustration, which make customers want to leave and no longer transact with a particular business.

To give you some idea on how these things are killing your business, take a look at some of the facts below.

Long queues make potential customers switch to a competitor

Put yourself in the place of customers who have been waiting for quite some time: would you not react the same way? You probably will, especially if there are a lot of people in front of you. Always remember that whatever line your business may be in, you have plenty of competitors, which your potential customers are likely to do business with rather than continue being frustrated with yours.

In today’s social-network-dependent world, your business may become viral – in a negative way

All businesses want to become a viral topic, and with the kind of social-network-dependent world we live in, this has become easier to achieve. But, being viral does not automatically mean it is a good thing, especially if you are getting bad publicity. No matter what people say about bad publicity still being a form of publicity, if it is something negative about your business, chances are, people will stay away from it.

All those people who said no to your business are considerable losses

You probably think that only a few people are shaking their heads to your products or services due to long queues. But, if you use a traffic or people counting software to review what your conversion rates are, you will be surprised at just how big your lost opportunities are. What’s even worse is that, one potential customer could have been equivalent to a hundred.

As you can see, proper management of queues and waiting times is essential to your business’s success. So, if you have a problem with queue management, you need to deal with it right away. Not doing so will potentially kill your business even before it starts delivering meager returns on your investment.