Single malt Scotch whisky has some of the most beautiful brandings of any products in the whole world. No commodity, even those made with luxury in mind, has a more elegant touch than these expensive bottles of very strong liquor. For a seasoned enthusiast, they say they pay for the product and nothing else, but you can be sure that the branding and the packaging have something to do with their purchase.
Any whisky drinker in the world depends on reviews, tasting notes and recommendations to determine whether a dram is worth the money. But, nothing sells the promise of an oaky finish or a thick mouthful better than the branding. The luxury packaging design, so attainable, shiny and seductive, is an aspect that any drinker will confess to convincing them to buy.
Scotch Drinkers Know What They Are About
Whisky drinkers, mostly the generation that complains that young people have it easy, know what they want. Convincing them to buy a product is as hard as they come and in the end, you may not be able to turn their decisions around. They either are loyal to one brand, or they are curious about different distillers and try a new bottle every time.
As a distiller, you will still earn your fair share wherever category you land on, but you can count on branding to make a difference either way. Jack Daniels is not the most popular hard drink among enthusiasts, and it still sells a lot of bottles. You can wager that it is about that old American styling and in their more premium bottles, the signet branding gives it an air of exclusivity.
To get someone to try is just about the best thing for any manufacturer, even Scotch distillers. They may like it or not, but it confirms that the branding is effective enough to buy. Cultivating that brand will take years, probably even decades, but there is nothing like doing it like the old distillers: producing the same thing with unbending consistency. This is why Scotch never gets old and why young people will love it when the time comes.
When you buy Scotch, you buy everything. You buy the promise, the bottle, the branding and the claim that you bought Scotch. As a distiller, this is what you need to deliver and with the right partners, you may be able to make a name in the old world of whisky.