Familiar Ground: Guide to the Three Traditional Advertising Channels

woman watch tvIn this age of connectivity, advertising has evolved and is starting to veer towards a more digital route. There are now more ways to reach out to your target audience and improve brand recognition. From the websites to smartphone apps, brand managers have more options to strengthen their advertising campaign.

This 2015, why not take a step back and look at the options available? If you think ads on the Internet are the only way to attract more customers and boost profit margins, you are dead wrong. When it comes to advertising, it is always better to cover as many platforms as possible.

Consider the following options for your advertising campaign:


In spite of the ever-growing popularity of streaming services, television is still one of the best platforms for marketing a brand. Advertising on network television is still one of the best ways to reach out. Brand managers can use TV ads to expand their market and build a stronger brand recall through second screens.


Print media may have taken a downturn in the past few years, but it is still alive. Magazines are still in circulation, and so are newspapers. Taking out ads and running advertorials are still a great way to market your products, services, or advocacies.

With the advent of tablets and e-readers, readers can also download digital copies of their subscriptions. Online magazines provide a richer user experience, are easier to share and, can reach more people outside your market.


Like magazines, radio has adapted to the digital age, as well. Listeners can now stream their favourite radio stations through the Internet, even customise their playlists. Some hosting sites allow marketers to post digital ads or squeeze in radio ads in between songs.

It is a great time now for marketers to explore every possible way to get a brand out there. Before you bolster your advertising efforts, however, it best to see which strategy works for your brand and do not be afraid to try other options.