One of the best ways of growing your online business is by embracing white hat SEO strategies on the website, blog and all other platforms. Search engines have come up with superior mechanisms of ranking blogs and websites based on the design, relevance and quality of the content published.
Here are three strategies of white hat SEO in Singapore that you can use to grow your business to its full potential.
Get Rid of Toxic Links
There is a thin line between good and bad links. There are free tools available online that you can use to identify good and bad links. Forbes recommends checking for and getting rid of the bad links as soon as possible to keep your website from being penalised.
To rank high on various search engines and get traffic to your site, you need to have quality backlinks. Any professional SEO expert can attest that the more backlinks you add to your site, the higher the chances of it being ranked high. However, you need to ensure that the website you link to has a positive reputation. Linking your site to low-ranking websites will harm your reputation and credibility.
Embrace Social Channels
Unknown to most people is that social channels are important to any SEO strategy. Being active on social media will help increase your web traffic and build your brand. Some of the most popular channels are LinkedIn, Facebook and Twitter. PurpleClick Media also mentions YouTube advertising as a unique way to connect with people.
Avoid fake accounts, though. No matter how hard you are trying to get followers, fake likes, views and followers will harm your site.
Just like any other business venture, you need to invest in quality SEO services to reap maximum benefits from your website. Monitor each aspect of your site regularly to know if you are on the right track.