Here are some insights on designing websites that attract traffic:
Make a Great Impression with the Homepage
The website’s homepage is the first thing that your visitors will see. The decision to stay or turn away from your site will depend on that first page. This is where most newbie-designed websites fail. Non-savvy designers tend to put so much text and graphics on the homepage, making it appear cluttered. As the professional web design team of TheWebShop.net.au explains, keep the homepage clear, concise, and informative. It should give the visitors a general idea of what your site is about, so they will not leave your site to look for another resource.
Only the most persistent visitors will stick around if they don’t find what they are looking for after two or three clicks. Most people have short attention spans and are likely to leave a website if they find it too difficult to navigate. Link placements should be logical with intuitive navigation. The secret is maintaining consistency with your footer and header bars, especially when optimising for mobile devices.
Integrate Call to Action Buttons
Do you often see requests from sites to click on a button or a link to download, buy, subscribe, or register? These requests or buttons are ‘calls to action’. A straightforward and simple call to action is the best approach to get your visitors to do something.
Keep Your Content Updated
A website is not something you create and just abandon. Updated content gives potential customers the idea that your business is active. It’s also a good way to scale up the search engine ranks.
If you want to learn more on how to attract visitors to your site, companies that offer web design can help you. Instead of relying on tools that you just found online, it’s best to work with professionals who know what they’re doing.