In online marketing, content is everything. Ask any SEO company or marketing agency and they’ll tell you the same thing. Without good quality content, any type of online marketing strategy you might come up is bound to fail. You need to come up with content that is visually eye-catching using words that are equally intriguing and informative as well.
To create compelling content, you first need to understand its different types.
Understand the types of content
Published content refers to those that your company publishes on its online sites, including social media accounts. They can be blogs, articles, or even simple posts.
Reactive content, on the other hand, refers to replies and comments that you and your clients or prospects make on your published content. It’s often less structured than published content as it focuses on the communication between the business and the people.
The last is proactive content. As this type of content focuses on business promotion, it is all about shareable content. Images and words used are meant to entice people to share the content on their own or on other people’s sites and pages.
Understand your target audience
After knowing which type of content you need to create, the second step is understanding who your target audience is; in short, your intended market. Do some research and try to profile the people you will be dealing with. Note their likes and dislikes and anticipate how your product or service can help improve their lives. Conduct surveys and market research to get a clear idea of the people you will be making the content for.
Use words and images wisely
Online content, no matter which type or platform you will be using, needs to catch people’s attention at once, according to an expert from PR Caffeine. Online content users have a short attention span and if you don’t hold their attention, they’ll simply pass and click on the next link. Choose words and images that appeal to the emotions; it’s an almost foolproof guarantee that people will be interested in your content.