Craft beverages have taken the world by storm. What once was plain old beer was now "craft beer" or nothing. Even industry leaders grapple with the definition of "craft" in this context, but one thing's for sure. Any crafted beverage sells.
And why shouldn't it, when it focuses on quality and taste rather than just quantity?
Integrity in a Bottle
Christian Krogstad of House Spirits Distillery says no trade group or government agency should restrain the definition of "craft." For him, craft beverages are defined by several things, but there are two that stand out: personal relationships and production integrity.
And you see those even in the wisely crafted (pun intended) craft beverage labels. They simply stand out. They are not stiff. They are not scared to use cursives. They promise a good experience, one that is not for everyone–just for the discerning few.
One would argue that this makes craft beverages the "hipster" version of the regular beer, but no matter. Who defines "regular," anyway?
Craft is what sells these days, and the U.S. government agrees. Case in point: in Albany, Gov. Cuomo has signed legislation aiming to strengthen the craft beverage industry. That and the BevCon in Charleston are just testaments to the growth the craft beverage industry is bringing to the market. To cater to the demand, last year has seen a rise in new distilleries and breweries as well, each with their own take on the magic word.
In Saratoga, railways are also getting in the mix. No, they are not changing their line of business. Rather, they will be offering craft beverage tours. Ever heard of the wine tours in Napa Valley? It's like that, but grander. After all, the dubbed "ales and rails" tour just might feature snow trains.
With people becoming more particular with the products and services they prefer, the craft beverage industry might continue to dominate for the following years.