Consider These Factors When Designing Your Next Brochure

different company brochuresOne of the ways to reach new customers and promote your business is through printed brochures. They will give your clients information on your products and provide insights into your business. Brochures come in various sizes and shapes including tri-folds, spec-sheets, menus, newsletters and sell sheets.

With the significance attached to brochures for your company, taking shortcuts in brochure printing can significantly hurt your bottom line. It is hence prudent to get a reputable printing company to handle your job. Here are some elements you should consider when printing a highly-effective brochure.

1. Size

A clutter-free brochure is the ideal marketing tool. There exist four standard brochure printing sizes, including 8.5 x 14, 11 x 25.5, 8.5 x 11, and 11 x 17.

11 x 5.5 is a perfect size for a sizeable fold-out brochure and can be a mini product catalog. An 11 x 17 brochure works for complicated descriptions that need many graphs, texts, and images. You can use the 8.5 x 11 paper size for tri-fold or half-fold brochures for mailers, even promos, and take-out menus.

2. Resolution

High-resolution images are crucial for a professional looking brochure. Submitting something without a proper resolution for printing results in blurry, pixilated or “soft” images on print.

Computer images are only 72 dpi, which is inadequate for quality printed images. Your pictures should not be less than 300 dpi for full sharpness and excellent print quality.

3. Paper

Brochures are typically printed on cover stock or heavy paper. An 80 lb or 100 lb paper with a matte or gloss finish is the ideal choice as these papers are durable, cost-efficient and can be easily folded. If you are going to send your brochures by post, you can opt for an aqueous coating for extra protection.

Your brochure forms a considerable part of your business identity. A well-printed and designed brochure will be worth much more for your company than its printing cost. Do not hence be afraid to pay top dollar for a good brochure print job.