Nowadays, you can use digital marketing to promote your business extensively — if you are not yet doing it. For business owners who already know the value of digital marketing in today’s market, you can continue to look for ways to improve your digital marketing campaigns.
For both first-timers and seasoned business owners, you can consider the following suggestions for your future digital marketing campaigns:
Even if you belong to an older generation, you can jump on the video bandwagon. Statistics indicate that video will likely take up over 80% of all Internet traffic by 2019. It also showed how video could affect different details regarding digital marketing such as e-mail click-throughs and online purchasing all due to video.
Video on Social Media
The impact of video on the digital landscape is astounding, and your business can greatly benefit from using video. Speaking of videos, you can also use video on social media for your digital marketing. You can use Facebook to your business advantage, as it is the platform many web users flock to for online entertainment besides YouTube.
Electronic mail has been around for a long time, but with SEO services from your trusted Denver company, new possibilities can turn it into a powerful digital marketing platform. Using integrated HTML and CSS, you can create interactive e-mails your customers or subscribers can interact with without opening a separate webpage. Click-through rate may increase with your use of interactive e-mail.
Besides interactivity, you can also add countdown timers in your e-mails. Countdowns may be nothing new, but marketers of today have found them useful. You can compel your subscribers to act quickly with a countdown. A countdown timer is also a great visual component in itself, and it will be shown at all times in any e-mail.
Follow these suggestions to boost your digital marketing campaigns and work with a professional to help you integrate them into your digital marketing plan. It’s not too late yet for your website.