Local SEO is the type of optimization that focuses on the geographical location of a business. This involves using geotags when inputting keywords to the site’s URL, title, headlines, subheads, and content body. This is most effective for small- and medium-sized businesses with a limited reach.
If you have a local business, here are some things you must do to improve your SEO value and reach more potential customers.
Mobile Your Site for Mobile Users
People are now accessing the internet on-the-go using their mobile phones and wearables. That’s why you must expect the majority of your site visitors to come from mobile searches. That said, your website should be 100% mobile-friendly, meaning a person can access everything with ease and without encountering any problem. This way, they can know more about your business and order your products and services without hassle.
Use Google’s My Business
Google is currently the search engine to beat. That’s why you must create a Google My Business account to improve your online presence and be more exposed to potential customers. You must also use local listing sites like Yelp, Zomato, TripAdvisor, Agoda, and more for the same reasons. Make sure your NAP (name, address, phone number) are consistent and accurate on all platforms for people to reach you.
Using the Right Keywords
The only thing different in local SEO is that you have to incorporate your business location to your keyword phrases. You still can’t over-optimize your site or else it will look spammy. This can a bit tricky because you have to incorporate your geotag organically and without making sentences awkward. If you are only a beginner and are unsure of what to do, then it’s best to work with an SEO consultant in Peachtree City who specializes in local SEO to help you out.
Follow these tips to do local SEO right and encourage more clients who are in and around your business location to pay you a visit or put an order online.