When it comes to web design, aesthetic is of utmost importance. Otherwise, the word ‘design’ would lose its meaning and essence. In relation, colour is one of its most important factors. It is among the things that catch the attention of your target audience and what makes your site visually appealing.
The colour palette should be at the top of your list, but choosing can sometimes feel like a dilemma. If you are utterly confused on this one, there are ways to help you out, as specified by a reliable company providing web design services in Melbourne:
Check your brand
Before you go into the planning phase, you first need to look at your brand. Appreciate its identity and try to grasp everything that makes it unique. For a more tangible approach, look at your brand book. Consider the colours that make up your logo mark or logotype. If you think they are compelling and attractive enough, use them as your primary colours.
Go for complementary hues
If you think that your brand colours are not strong enough, you should go for hues that will make them stronger. You can use these complementary hues as accent colours, or use them for borders and hovers. For hovers, these supporting hues can appear in the menu tabs, titles, and headlines. You can also use them for emphasising important information about your business.
If picking proves to be a test, there is nothing to worry about. You can always use tools to help you choose the right colours. For one, you can consult a colour wheel or chart. It will help you find the analogous and complementary shades. There are also web and mobile apps that can help you out on this one.
The tips above are only some of the things to keep in mind when choosing a colour palette for your site. For more insights and recommendations, do not hesitate to consult a reliable web designer or art director.