Business owners, managers, and marketing professionals are always on the lookout for trends regarding how to become more competitive in the market. If you own a business and you are not concerned about this at all, you are at risk of losing to your competition within a short time.
One of the most effective ways of gaining a foothold in most industries is by using social media for marketing and advertising purposes. As with any other marketing techniques, however, there are trends that may dictate how effective your efforts are in terms of social media marketing.
Here are some of the trends you can expect to encounter this year and should include in your online marketing arsenal.
The growing influence of live video
Video has been touted as a huge part of the future of marketing online, but new developments have taken it one step further: live streaming. If you want to be a step ahead of your competition right now, go ahead and use live video today. Interactive video is a strong trend on the rise. Talk to your digital marketing service provider about it. Periscope and Facebook Live are two of the leading platforms for this.
Social media as the new retail market
You and perhaps everyone you know have probably bought something from an online store. If you are not doing social media marketing in Asheville, some other business owners are, and they could be encroaching on your turf. It’s time to accept the fact that more people are trusting social media sellers. Net360 suggests that you make your brand more visible on social networks.
Messaging is the new customer interaction
Nobody can deny the growing possibility that regular text messaging using your phone will soon be taken over by online messaging apps, such as Facebook Messenger and WhatsApp. Take a close look at your customer service and learn how these messaging apps can help your team. If you rely solely on your PABX systems to talk to customers regarding their needs, feedback, orders, complaints, and other concerns, you should start thinking about deploying messaging apps to improve your customer interaction.
These are three of the trends with the strongest indication of success in online marketing this year and in the coming years. So gather your team and start brainstorming about how to use social media to strengthen your brand and connect with more customers more effectively.